Min Basadur, Founder 

Dr. Min Basadur is Professor Emeritus of Innovation in the Michael G. DeGroote School of Business at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of applied creativity with years of experience in building creative thinking, innovation and problem solving capabilities across organizations. He has helped numerous industry leaders, including Procter & Gamble, Frito-Lay, PepsiCo, Goodrich and Pfizer, to involve employees at every level in using their creativity to generate hundreds of millions of dollars in new revenues and cost savings. His work is noted for its applicability and scaleability within organizations.

Educated in organizational psychology and engineering physics, Dr. Basadur began refining his insights about creative thinking and problem solving while working with teams developing new products at Procter & Gamble. He created the award-winning Simplexity Thinking System with its unique set of interconnected tools. Today, Dr. Basadur and his associates work with clients engaged in a range of industries, including software, microelectronics, telecommunications, finance, health, food and beverage, publishing, energy, retail, manufacturing, e-commerce and many others. He is an active member of numerous professional organizations, including the Academy of Management, the Professional Engineers of Ontario and the American Psychological Association.

Author of the books, The Power of Innovation and Simplexity Thinking: A Flight to Creativity, and an engaging, highly sought-after speaker, Dr. Basadur regularly shares his insights in creative thinking at conferences worldwide.


Bob Basadur, VP Technology and Business Development

Bob joined Basadur Applied Creativity on a fulltime basis in 2005. In his role, he manages day-to-day strategic operations including all technology and business development activities. He regularly liaises and meets with clients, outside BAC consultants and suppliers to forge strong relationships and enhance ongoing communications. Bob spends considerable time conceiving and rolling out new business opportunities across the organization.

With an IT background focused on web development and strategy, he coordinated and implemented development of an e-commerce enabled online version of the Basadur Innovation Profile used by clients around the globe. Bob also is the driving force behind Debrief – the company e-newsletter that gets sent out to contacts twice a year. He is a capable Simplexity Thinking facilitator and disciple of the methodology.

Bob has an undergraduate degree in Biology and an MBA specializing in finance and information technology from McMaster University. Until recently, he was President of the DeGroote Alumni Association.


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  1. Pingback: Kindness Confusion in Collaboration and Co-creation | Censemaking

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